Website Navigation: Three Mistakes to Avoid



Hundreds of thousands of websites make at least one mistake when creating their website navigation. What are those mistakes, and how can you avoid them on your website?

Main Navigation Placement

Mistake #1: Awkward, confusing or scattershot placement of your main navigation.

The majority of websites would benefit from placing their main navigation bar at the left side of their sites, on every page. Not at the top, not at the bottom, and heaven forbid all over the page as some sites do!

Why should left be better than top or bottom placement?

First, the human eye tracks to the left first, and this makes your navigation one of the first things they see. Which in turn makes it easy for them to find what they are looking for on your ufabet เว็บหลัก. Ads and graphics placed here will distract from the main purpose of the website: your content.

Second, most websites have the need for more space for this main navigation than you can squeeze into the top or bottom without creating multiple rows. Multiple rows of navigation at either top or bottom quickly become disorganized, making it much harder for your website visitors to get around your site. This can decrease your web traffic, something none of us wants to do!

The third reason for placing your main navigation here is that you can create better organization with this space by using subheads to group related links together.

Yes, you can do the same on the right, but studies of human eye movements still make using the left side the top pick for quick and easy navigation.

Website Buttons

Mistake #2: Poorly labeled, hard to read and poorly placed website buttons.

In the same vein as the placement of your main website navigation, we need to consider the website buttons. Most websites have a navigation bar (or two or three) with buttons to take you to the next most important pages beyond the homepage.

To begin with, your navigation buttons should clearly state where your visitor will go when they click on it. For instance, if you have a page about finding classic cars, it should say “finding classics” specifically, not some vague suggestion like “find” or “classics”.

Next, you should carefully consider your visitors before creating website buttons that are hard to read. Seem obvious? Go check a few websites, and you’ll likely find at least one who has faint text on a textured or dark-colored background. Reading these buttons is a test of endurance and patience. You’ll chase visitors away with tactics like this, so if that’s your intention, fine. But that’s not what you want, is it? Don’t try to make something this important look “cool”. Make it readable.

Finally, just like the main navigation, your website buttons should be grouped in one place, not spread all over the page. And they should be grouped in categories, as well, if you have enough buttons to warrant extra organization.

Creating Links

Mistake #3: Using poor phrasing or placement when you create links.

The first thing to consider when creating other navigation on your website (besides your main navigation) is how to label these links. Far too many sites use a simple “click here” for linking to other pages. Much more effective are live links that include the keyword for the page they are going to.

For example, if you have a page about developing a plot on a site about story-writing, don’t say: “For more on plots, click here.” Say: You can find more information on the developing a plot page of this site. The bold text would be your link to that page.

Using actual keywords for your links does two things; it increases your chance of the page the link is on being found for that additional keyword, thus boosting your traffic, and it makes it very clear what you visitor will find by clicking the link.

The other pitfall often seen with these lesser links is, again, placement. Putting such links right in the text of the pages works far better than making a list of links down one margin or at the bottom of the page. In-context links are clicked on far more often than lists of links separated from related text.

If you follow these rules to make your website navigation clear, easy-to-find, and effectively placed, you’ll increase your chances of making it to the top of the internet heap with your website.


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